In the last installment of this series, we talked about how to start your own Twitter account and attract followers. In this installment we’ll talk about what kinds of messages you should post to Twitter for maximum promotional benefit.
The first thing we want to point out is that, although you can post links and direct market a little through Twitter, the best use for it is to connect with your best customers and get them to interact with you. If you develop a strong connection and relationship with them, your marketing gets a lot easier…and more fun! If you are to self-promotional, you scare all of your Twitter followers away.
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Despite (or perhaps due to) its simplicity, Twitter has become a powerful tool for developing relationships with friends, colleagues and even customers. In the age of social media, relationship building is an essential ingredient for successful marketing.
Think of Twitter as a mini-blog. The fundamental use is to post what you’re doing at any given time, although the kinds of things posted to Twitter vary widely. We often post thoughts or things that grab our attention.
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