This month’s book of the month is a must read for any marketer, information publisher, teacher…anyone who has an important message to communicate. Made to Stick lays out solid advice for making your ideas…well, more sticky. A sticky idea is one that is received, integrated into practice and has true influence and impact on the recipient.
Marketing is the most important skill you can learn as a business owner. This book will take your marketing to a new level by telling you how to make your ideas more concrete and memorable.
The authors use their own advice by using numerous stories to make the message easy to remember and entertaining. This book is worth reading just for the advice on storytelling — and that’s just one chapter’s worth.
Buy the book here:
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath
To win a copy of the book for June 2008, all you have to do is write a review for Internet Business Mastery in iTunes and then post it to our site. Here’s how you do it.
- Click here to go to our iTunes page
- Click on the Write a Review link to the right under the Podcast Description
- Write a review. Copy the text of the review. Then post your review as a comment with your name on this month’s book of the month blog post. If you have posted a review to iTunes in the past, you can just post it in the comments of this month’s post to qualify to win.
This contest end on June 30th.
Discuss
So, if you’ve already read the book (or once you’ve read it) let’s hear it! What did you like best? What didn’t you like? What is one way you will implement the the information in your own life and business?
“I subscribe to about 15 podcasts related to some aspect of marketing or small business and I would have to say Internet Business Mastery is the one I look forward to the most. Sterling and Jay have some very interesting discussions and go much further than other podcasts who just focus on basic techniques like simple SEO tricks etc.
Great podcast.”