Escape the 9-to-5 and live the lifestyle of your dreams by transforming your life’s passion into an extremely profitable internet business—starting now.

I have been waiting eagerly for the new podcast from you guys and what a coincidence! One day before I leave on a massive road trip to come up with some content to kick off my internet businesses, you come out with a copywriting podcast. Thanks heaps for the inspiration and I’ll let you know how I go

You know what’s cool about this business? Is that everyone is so cool. Here’s what I mean. I come from a world ( I have been a Sr. level guy in telecom since the Startac, anyone? anyone?) that is as cutthroat as it gets and this guy from copyblogger is just as free flowing and willing as can be, and he is just so relaxed and laid back I wanted to take a nap listening to him.

I know he is getting exposure, but let’s face it, the value of his wisdom is worth more than the incremental gain he will get from coming on the show (sorry guys, you know what I mean!) and that means a lot to a guy that in the past would have fired and then finished lunch with you sitting there.

I don’t know if it is a west coast mentality ( I am an east coast guy ) that permeates within this industry ( why wouldn’t it right?) but I like the relaxed atmosphere and one person’s willingness to help another…usually!

and I haven’t worn long pants all summer! Thats cool too!

Darren S.

Hi boys,

I caught your request about help to produce some bespoke music for use on the podcast - let me know if I can help you to find a composer. While Sound Strategies isn’t a music provider, we help organisations to create a distinctive and differentiating audio brand (voice, sound, music), often helping clients to draft a brief that composers, musicians, etc. can creatively interpret to achieve the desired business results. We led a discussion at the London Social Media Club earlier in the year on ‘How to Exploit Sound in Social Media’ which might give you and other podcasters some food for thought. (hear it and see some of the resources at: http://www.socialmediaclub.org/2007/03/19/london-meetup-exploiting-sound-in-social-media/).

It’s great that you already have an idea of the sort of sound that you want to have (and why?). Creating your own bespoke theme is the best route as it is:

* Ownable - only you can use it
* Distinctive - as long as you don’t let it get too derivative of something else (such as The Matrix)
* Memorable - make sure it is something people can hum
* Differentiating - so few podcasters use music really well, you’ll stand out
* Easier and less expensive to negotiate royalties with your collaborators (but be clear on the types and extent of use at the outset)
* Flexible - when producing the music, take the time to think through some of the possible future uses for the music (podcast opening, closing, section links, conferences, web/audio products, audio greeting, combination with voice, etc.) and also some of the different ‘emotions’ you need it to display. Producing a full selection of members of the theme family in one go is much cheaper and easier than revisiting later
* More easily designed to exploit the delivery medium eg. built in lap-top speakers have a much narrower audio range than, say, a quality MP3 player or a conference sound system, so you need to steer clear of the higher and lower ranges
* An audio brand for Internet Business Mastery, that you can use to extend an emotive link between your various offerings and loyal subscribers and customers

Perhaps there is a topic for one of your shows here!

Cheers, Ronna

Hey guys,

Thanks for the mention. I really get a lot of great info from your show. Keep up the great work and good luck with your new training courses.

Mike

Hey guys, I was just wondering what software you are using, or how you configured wordpress, to have a podcast and a blog on the same blog. It looks like your podcast is just set up like a regular category. How do you get it to have a separate feed? Thx.

It seems that many of the sites you guys refer to,both IBM/examples and other links you refer to tend to use copy that to me seem very (no offence): “Get rich in 10 sec, / “TV-shop”-look-a-like/big bold centered letters with messages repeated about 30 times through the first page” I hope you understand what I mean. To me they seem to fall into a certain category that to me does not appear very appealing. Now, I fear being biased so my question is: Are there evidence that this style is much more sales effective than a more classic and clean visual impression. One thing is how to write it (the actual copy) another thing is what impression you leave (bold and big letters, excl. marks, several different fonts etc) To me it seems to give a tacky and non-proffesional impression, but heck, if it works I will be more than glad to use this style. Any views? Evidence?
Best regards, Axl. (Norway)