I spend a portion of my week consulting businesses on how to use podcasting and social media to communicate with their market. Right now my docket is more than full with clients. I don’t do any marketing in the traditional sense to find these clients. A regular streams of prospects call me and many of them become clients.
Each month I also have hundreds of people who optin to my email newsletter on podcasting. Again, these people are all coming from “attraction methods.” This is also called pull marketing.
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This is the first of our bonus episodes featuring interviews and other extra content relating to the normal Internet Business Mastery episodes. In this episode, Sterling interviews Jason Van Orden (aka Jay) about his new book, Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans
. Jason relates the book to his information marketing and internet business pursuits.
Jason discusses: Read the rest of this entry »
