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Despite (or perhaps due to) its simplicity, Twitter has become a powerful tool for developing relationships with friends, colleagues and even customers. In the age of social media, relationship building is an essential ingredient for successful marketing.

Think of Twitter as a mini-blog. The fundamental use is to post what you’re doing at any given time, although the kinds of things posted to Twitter vary widely. We often post thoughts or things that grab our attention.

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In the past we have talked about Information Marketing 2.0 and taking advantage of the huge changes that have taken place on the web. We are now in the Social Media Age or the Web 2.0 Era. There are some simple things you can do to make sure your site isn’t stuck in Web 1.0.

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We have some great news. This week we recorded a bonus audio program that includes over 90 minutes of new content. It goes over the a basic blueprint for a successful Web 2.0 business. We cover all the classic time-tested internet business models and discuss how to leverage social media and web 2.0 strategies to make the classic models even more powerful.

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Information Marketing 2.0 takes classic internet marketing and mixes it with powerful new Web 2.0 techniques to help information marketers and online businesses generate leads, develop relationships with customers and drive sales. In this episode of Internet Business Mastery, we discuss a model for applying these social media and web 2.0 techniques to your business. We introduce the Information Marketing 2.0 Funnel—a road map for making money online with information marketing in the Web 2.0 era.

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In the last episode of Internet Business Mastery we talked about the first two of the seven pillars of Information Marketing 2.0. In this episode we reveal the final five pillars. Again, these are the things that put the 2.0 in Information Marketing 2.0.

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