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In the last episode we introduced the idea of Information Marketing 2.0. In this episode we start a two-part discussion on the 7 Pillars of Internet Marketing 2.0. These are the things that put the 2.0 in Information Marketing 2.0. These are the things that will supplement and amplify classic internet marketing principles as we enter a new era on the web. For each of the pillars we look at the definition, benefits and tools that apply to it.
Then we talk about an easy way to make sure that the search engines regularly index all the content on your site.
Links mentioned in this show:
The Long Tail (book)
The Long Tail (blog)
Site Map Generator
I relly enjoyed this discussion of the Long tail. One of the associated ideas that I am implementing in my business (to make me stand out as an expert) is Peter Montoya’s principles of personal branding. His book, “The Brand Called You” has been tremendously helpful. His concepts are very similar to what you guys are discussing here. Keep up the great work!