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IBM 24 | The 7 Pillars of Internet Marketing 2.0 Part 1

24 Feb 2007 Jay (Jason Van Orden) 5 Comments

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In the last episode we introduced the idea of Information Marketing 2.0. In this episode we start a two-part discussion on the 7 Pillars of Internet Marketing 2.0. These are the things that put the 2.0 in Information Marketing 2.0. These are the things that will supplement and amplify classic internet marketing principles as we enter a new era on the web. For each of the pillars we look at the definition, benefits and tools that apply to it.

Then we talk about an easy way to make sure that the search engines regularly index all the content on your site.

Links mentioned in this show:

The Long Tail: Why the Future of Business Is Selling Less of More The Long Tail (book)

The Long Tail (blog)

Site Map Generator

This post is in: Information Marketing 2.0, Podcast

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5 Comments Leave a Comment


I relly enjoyed this discussion of the Long tail. One of the associated ideas that I am implementing in my business (to make me stand out as an expert) is Peter Montoya’s principles of personal branding. His book, “The Brand Called You” has been tremendously helpful. His concepts are very similar to what you guys are discussing here. Keep up the great work!


Jason,

Looks like an interesting book. Thanks for the recommendation. I’ll be sure to check it out.


Hi Guys,

I found the “7 Pillars” to be the most important podcast that I’ve ever listened to. I have a question for you or any other reader who knows the answer. Once I generate a sitemap, does it matter where on my homepage I put the link.

Also, what order of hierarchy should the sitemap be within the site as a whole.

You guys are awesome,


@Dylan,

I’m glad you found it helpful.

For site map info, listen to ep #40.


Just wondering, are all the older episodes of the podcast deleted?
I tried several other stes that link to your podcast and none of the episodes 1-49 work even though there’s a play for it and all.

Greetings from Sweden,
Jonas

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