This month’s book of the month is a must read for any marketer, information publisher, teacher…anyone who has an important message to communicate. Made to Stick lays out solid advice for making your ideas…well, more sticky. A sticky idea is one that is received, integrated into practice and has true influence and impact on the recipient.
Marketing is the most important skill you can learn as a business owner. This book will take your marketing to a new level by telling you how to make your ideas more concrete and memorable.
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