I came across a great GTD (Getting Things Done) resource. It’s a checklist to find out how well you’re implementing the principles of GTD. There are several things to be learned from this page.
What’s Your GTD Score?
First, it’s a great resource and review for anyone interested in the GTD productivity system. Review the checklist and determine your score.
A Magnet for Traffic and Inbound Links
This checklist is an excellent example the kind of foundation content that becomes a traffic magnet for your blog or site. People love checklists. Content like this is often called “link bait” (which is not as derogatory as it sounds). It’s the kind of content that web sites and blogs love to link to. It’s the kind of content that people like to submit to social networking and bookmarking sites.
All of this adds up to a lot of inbound links. The more inbound links you have, the higher your search engine ranking and the more traffic you get. Do you have strong foundation content on your site/blog that people will want to use, share and link to?
The Email List Optin
Notice that he has an email list right at the top of the email. If this was my site, I would provide the first 50 points of the checklist and then have people submit their email in order to get the other 100 points.
The Call to Action
Finally take note that this content is being used as pull marketing to find new coaching clients for the author. This method of marketing does several things for the author:
1. Brings targeted prospects towards him on their own terms (rather than him having to interrupt the prospect that may or may not be targeted)
2. Establishes his expertise
3. Begins a relationship of trust with the prospect
4. Makes his call to action more effective
5. Makes it much easier to close the sale when someone calls
I would put the call to action at the top as well as at the bottom. Regardless, this is an excellent example of what every business should be doing to attract new clients.
The Offer
Notice that he offers (at least at the time of writing this post) a session. This is something to entice leads to contact him. I also like that he attributes a value to the offer ($175). The only thing I don’t like is that it costs him time whenever a prospect contacts him. Whether it’s worth making this offer depends on how many of these inquiries he gets. Also, if he’s mart he offers more of a “what to do” session for the freebie and then sells them on signing up for more to get the “how to”.
I’m not saying that the free session shouldn’t offer valuable info, just that you have to structure it right to get maximum conversion of new paying clients. I do this with new podcast consulting clients. I give them a free evaluation of what they need done and by the end of the conversation they just want to hire me to make it happen.
I’ve been a fan for awhile, so I decided to dedicate a blog post to publish a review of your podcast. Ya’ll have also convinced me to buy GTD because it sounds exactly like what I need to get my stuff in order.
Thanks for what you do, and I’m looking forward to the next episode.